SUNMED+STEEP+ANALYSIS

SUNMED STEEP Analysis

**Description:** External environment factors such as down turns in the economy, and a lack of investment in innovation can have a significant impact on a firm's strategic options. To obtain a better glance of how these factors will affect the planning process, analysts can utilize the STEEP analysis tool. When used correctly, the tool will furnish decision makers with information which should be used to improve existing strategic plans.

The STEEP analysis tool is a framework to gauge how the external environment will impact a given company's strategic plan to remain competitive.The SUNMMED (Sunway Medical Centre) will be analysis by STEEP analysis.


 * Social: **

Social The social element of the external environment takes into account the aspects that describe society as a whole.Changes in the social environment can create havoc on an established strategic plan. Hospital is the special social in nature, is open, is a relatively complex environment. Many internal organs, including outpatient and inpatient departments, pharmacies, various departments at all levels, control room, administration office. SUNMED in the society he has good health insurance and state medical welfare system. It takes very little local money can be a very good treatment. For health insurance for foreign workers is a good protection, common ailments can not use medical cards, but in the larger lot of injuries can reduce the burden of foreign staff. Technological Industries that rely on technological advances to generate new products and services are prone to be affected by rapid changes in the environment. It is the job of analysts to monitor and measure the effects the changes within the technological environment will have on their respective product-development strategies. In SUNMED full use of IT knowledge. They build a knowledge-based organization. IT can be valuable experience into clear form. Use appropriate IT facilities, so SUNMED have a complete knowledge management system, greatly improving the efficiency and medical knowledge. And here also created the health status of each patient electronic medical records, more convenient and faster. **Economic:** SUNMED in the economy has a good work efficiency. In the hospital he was generally higher fees, but for locals it has a very good benefits. Hospitals in Malaysia, not many large, public and private hospitals in an increasingly competitive. SUNMED be regarded as a high-configuration and have a good service to the hospital. SUNMED in this area has a good economic competitive advantage. Good environment and facilities for the hospital, it will bring a good source. Thereby increasing his economic advantage. **Ecological:**
 * Technological: **

**Politica:** This is a political and legal elements of the analysis to understand. Hospitals must take high risks, his political and legal environment for business. In SUNMED in his political operation in the local performance of the more prominent aspects, in terms of health insurance also has a very high benefits. In SUNMED must have a clear legal knowledge, because health care is a high risk and high professional, in this regard SUNMED have clear rules, so there is little in legal disputes.