5+competitive+forces+of+SUNMED

=Introduction of SUNMED: = = = The sunway group is one of the malaysia’s most widely recognized and diversified conglomerates of established business covering civil engineering and construction, property development, leisure, entertainment, healthcare and education. The group encompasses two main board listed companies, Sunway Holding Berhad and Sunway City Berhad. Sunway Holding Berhad core business is in construction, building, manufacturing and quarry while Sunway City Berhad is involved in property business investment and also in hospitality, healthcare and education industries. = = The Sunway Medical Centre (SUNMED) is a private hospital offering a comprehensive range of healthcare services for inpatients and outpatients needing special care, health and wellness consultations and 24-hour emergency services. It is located in the town of Selangor Darul Ehsan and is mostly accessible from most cities. The SUNMED complex is an eight storey building which houses 45 consultation suites and 240 beds for inpatients. Rooms are of different types and rates and include meals for inpatients. There are 6 operating theatres in the hospital, 7 beds each of the coronary and intensive care units, 4 for the high dependency unit, 2 for the neonatal intensive care unit and 10 in the day surgery centre. There is also a convenience store, a café, a cafeteria, and ATM services. = = SUNMED has ISO 9001:2000 accreditation as well as the Malaysian Society for Quality in Health accreditation award and the MS ISO 15189. The hospital is Halal certified and a silver award recipient from the Malaysian Society for Occupational Safety and Health. SUNMED also won the runner up award in the Internal Service Project category of the Asian Hospital Management Awards 2005. = = =Vision: = To be a world class, health care organization of choice.

=Mission: = To provide professional, innovative quality service that exceeds customer expectation. To provide value added services. To provide modern, comprehensive and safe facilities and environment. To provide continuous development of human capital. To provide satisfactory return to shareholders.

= = =Porter’s 5 competitive forces of SUNMED: = = =
 * =**Porter 5 Forces **= || =**<span style="font-family: 'Times New Roman','serif'; font-size: 19px;">External Environment Scanning **= ||
 * =**<span style="font-family: 'Times New Roman','serif'; font-size: 19px;">Supplier Power **= || # =<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">SUNMED has developed vertical integration in controlling it supplies.(Advantage to SUNMED) =
 * 1) =<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">SUNMED also forming a good relation and collaboration with their supplier in securing their support in term of price, quantity, quality and facilities. ( Advantage to SUNMED) = ||
 * =**<span style="font-family: 'Times New Roman','serif'; font-size: 19px;">Barriers of Entry **= || # =<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">In this business has set the high barrier of entry such as large capital for manufacturing set up and need depends on the local company’s policy.(Advantage to SUNMED) =
 * 1) =<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The company also has well position its brand in malaysia and applies effective marketing strategy to create barrier of new entry.(Advantage to SUNMED) = ||
 * =**<span style="font-family: 'Times New Roman','serif'; font-size: 19px;">Buyer Power **= || # =<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">SUNMED also streamline it business up to the main buyers: Insurance company.(Advantage to SUNMED) =
 * 1) =<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">SUNMED focus on the service quality and to create best reputation for the personal consumers.(Advantage to SUNMED) = ||
 * =**<span style="font-family: 'Times New Roman','serif'; font-size: 19px;">Threat of Substitute **= || # =<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Nowadays, with the technology advancement new technology easily can be duplicated to produce similar/identical product.(Threat to SUNMED) = ||
 * =**<span style="font-family: 'Times New Roman','serif'; font-size: 19px;">Competitive Rivalry **= || # =<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Medical business is difficult to exit as it involve large capital, that makes most of the companies struggle their very best to stay in the market.(Threat to SUNMED) = ||